Current campus guidelines for any gathering other than academic classes, professional education programs (GTPE), or department meetings are available at specialevents.gatech.edu/campus-events-guidelines.


Friday, October 8 2021
12:00pm - 12:30pm
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Scheller Lunchtime Live: The Rise of Social Commerce: What it Means for Consumers & E-tailers

Scheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.

In this talk, Professor Michael Buchanan will provide a brief history of social interactions and key consumer trends on social media. He’ll explain how brands are capitalizing on social commerce and offer his predictions on what it means for consumers and e-tailers.

Just hit "Attend event" on the LinkedIn event and refresh the event page or the Georgia Tech Scheller College of Business page on Friday, October 8 at 12:00 p.m. ET to access the session. Please note, you must have a LinkedIn profile in order to register and view the livestream.

About Michael Buchanan

Michael Buchanan is a Senior Lecturer at the Scheller College of Business at Georgia Tech. He teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels.

In addition to his teaching role at Georgia Tech, he actively consults in the field of digital marketing and technology with an emphasis on digital strategy, lead generation, customer retention, social media marketing, digital brand creation, integrated marketing communications planning, buyer path analysis, and team leadership. His clients include Cox Communications, Coca-Cola, Aflac, Spanx, Budget Rent-A-Car, Travelport, Darden Restaurants, Carter's, and McKesson.