Current campus guidelines for any gathering other than academic classes, professional education programs (GTPE), or department meetings are available at

Friday, March 5 2021
12:00pm - 12:30pm
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Scheller Lunchtime Live: Tesla and the Transformation of the Automotive Industry

Scheller Lunchtime Live is a livestream series hosted by the Georgia Tech Scheller College of Business featuring faculty, student, and alumni speakers discussing relevant topics for the tech-driven, digital age.

Few took notice when a fledgling electric-vehicle startup with a brash Elon Musk as CEO went public in the summer of 2010 at a valuation of $2.24 billion. Fast forward to early 2021, and Tesla is valued at some $800 trillion, which marks an appreciation of roughly 36,000%. Although Tesla made only 500,000 vehicles in 2020, it is more valuable than the legacy carmakers such as Toyota, Volkswagen, GM, and Ford combined, producing over 25 million cars in the same year. What is more, most major car companies are now fully committed to an all-electric future. How did Tesla accomplish such a dramatic industry transformation? How will it play out? How long will it take? What sectors will be affected by the mobility transformation? Who are the winners, and who are the losers? And, perhaps most important, what does this mean for you personally and professionally?

Just hit "Attend event" on the LinkedIn event and visit the Georgia Tech Scheller College of Business page on Friday, March 5 at 12:00 p.m. ET to access the session.

About Frank T. Rothaermel

Frank T. Rothaermel is a Professor of Strategy & Innovation, holds the Russell and Nancy McDonough Chair in the Scheller College of Business at Georgia Tech, and is an Alfred P. Sloan Industry Studies Fellow. Bloomberg Businessweek named Frank one of Georgia Tech’s Prominent Faculty, while Poets & Quants selected Frank as one of the “Favorite Business School Professors Teaching MBAs.” The Kauffman Foundation views Frank as one of the world’s 75 thought leaders in entrepreneurship and innovation. Based on having published papers in the top 1% based on citations, Thomson Reuters identified Frank as one of the “world’s most influential scientific minds.”

Frank is also the author of a leading textbook—Strategic Management (5th edition published in 2020; translations: Greek, Korean, Mandarin, and Spanish). Frank also authored over 50 case studies distributed by Harvard Business Publishing (HBP). Nineteen of his case studies are “Most Popular,” indicating bestseller status, among the cases distributed by HBP, including his Tesla case.