Temporary campus guidelines for any gathering other than academic classes, professional education programs (GTPE), or department meetings are available at specialevents.gatech.edu/fall-2020-events.

Wednesday, April 22 2020
2:00pm - 3:00pm
For more information:

Christina Wessels

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License vs. Start-up Bench2Market Talk (webinar)

Learn the pros and cons of different commercialization strategies to help determine the best fit for your technology. Come with questions and receive feedback to better understand complex go-to-market strategies.

Katie Merritt, Principal, Business Development & Licensing at Medtronic

Katie is an engineer turned business leader who has worked in funding and now leads Business Development and Licensing for the Gastrointestinal and Hepatology business at Medtronic. She is a member of Medtronic's Leadership Team and has experience in deal sourcing, leading due diligence, negotiation and closing of partnerships, licenses, and acquisitions.

This event is the eighth session in the Bench2Market talks series which was created to provide commercialization guidance to the university research community. Series topics include how to take your technology from the lab to commercial success and explore market opportunities surrounding entrepreneurial and innovative ideas.