Temporary campus guidelines for any gathering other than academic classes, professional education programs (GTPE), or department meetings are available at specialevents.gatech.edu/fall-2020-events.


Friday, February 21 2020
1:00pm - 5:00pm
LeCraw Auditorium, Scheller College of Business
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MarTech 2020 Conference

Presented by Scheller College of Business Marketing Faculty and the MBA Marketing Club

The MarTech 2020 Conference will bring together industry professionals, faculty, and students to discuss incorporating the latest technology, trends, and advancements to better understand customer motivation, improve user experience, and improve marketing initiatives.

Join us to learn the latest from leading decision makers at Google, Nielsen, and Turner Sports. We've also invited the popular podcast company Brands, Beats, & Bytes to record a live podcast with our audience and share more about culture, branding, and technology.

Special Guest Mali Hunter, a leader in Atlanta's growing music and technology scene, will share her insights on technology's impact on today's music.

Conference Presenters

  • Shawn McGahee, Head of Industry, Google
  • Troy Treangen, General Manager Strategic Verticals, Nielsen
  • Liz Di Maria, Director of Client Communications, Nielsen
  • Jared Dent, Sr. Director of Marketing Strategy & Operations, Turner Sports
  • Darryl Cobbin, Managing Partner, Brands, Beats, & Bytes
  • Larry Taman, Managing Partner, Brands, Beats, & Bytes
  • Mali Hunter, Partner, Tree Sound Studios